What is financial coaching?

Financial coaching connects your life plan to your financial plan, so you can turn your dreams into goals with financial solutions. It's based on creating a clear vision of your most fulfilling life, then bringing your personal and financial choices in line with that vision. This dynamic process is driven by your evolving needs and wants, as well as the bedrock values that define who you are.

Life is complex and the future is uncertain. But with the guidance and support of a financial coach, and the use of powerful analytical software, you can preview and analyze the long-term financial impact of various lifestyle decisions. Your coach acts as your "accountability partner" to ensure that you are acting effectively to reach your most important goals.

Is financial coaching the same as financial planning?

No. Traditional financial planning focuses on money first, and treats your hopes and dreams almost as an afterthought - if money allows. In contrast, financial coaching begins by creating a vivid and compelling vision of how you want to live your life.

Traditional financial planning is about crunching numbers for budgets, taxes, investments and insurance. Financial coaching is about more than just numbers - it's about the broader needs and goals you have in life and how you will finance them.

A financial coach delves much deeper into understanding who you are and what is important to you. Your coach helps you balance your wants, your needs, and your money in a way that gives you the most satisfaction, both now and in the future.

Lastly, a financial coach is not influenced by an agenda to sell you financial products or recommend particular investments. The entire experience is free of sales pressure.

Who needs financial coaching?